own passengers to check a second PVC bag
Filed under Luggage, Bags & Cases by niuhaibiao on 04-11-2010
Tags : Air Canada, bag, chinapvcbags, chinapvcbags.com, Forklift, maxforklift, maxforklift.com, Nonwoven Bag, pvc, PVC bag, Woven Bag, www.chinapvcbags.com
When WestJet Airlines Ltd. announced its new “care-antee” marketing campaign in April 2009, front and center was its guarantee not to charge passengers to check a second PVC bag.
The campaign was meant to show what made WestJet different from its competitors, and was launched after Air Canada announced it would be charging its own passengers to check a second PVC bag.
“We will not charge you for two checked PVC bags,” the original Care-antee read, which has figured prominently in its ad campaigns over the past.
Well, unfortunately for its customers, that Care-antee has gone the way of the Dodo.
WestJet announced Wednesday it would begin charging a $20 fee for its passengers to check a second PVC bag [the care-antee not to so do has also been removed from its webpage].
Richard Bartrem, WestJet spokesman, said the second PVC bag promise, like its original promise to provide live TV to its passengers, have slowly been phased out of the airline’s marketing campaign. While WestJet has no plans to start charging for live TV, he said, it has focused the care-antee campaign more on the quality of service its employees provides rather than the extra free service the airline provides.
“We’ve just decided to shift the advertising on Care-antee, and the contents of the Care-antees, to be more about that commitment to the guest experience,” Mr. Bartrem said.
The new PVC baggage fee is being introduced as WestJet reduced its $75 fee for a third and fourth Nonwoven Bag to $50. WestJet estimates, however, that the new second-PVC bag charge will create $8-million to $10-million in additional revenue a year.
Mr. Bartrem said he also expects WestJet’s customers will alter their behavior as a result. Currently, only about 27% of WestJet’s passengers check a second PVC bag on their flights. After the charge is implemented, the carrier expects that only about 20% of those who do, will continue to, Mr. Bartrem said.
“We essentially expect that less than a quarter of the quarter to bring that second PVC bag,” he said, adding that the extra $20 fee won’t be subtracted from the price of a ticket.
“It allows us to be as aggressive as we can from a pricing perspective while remaining profitable,” he said.
Here are are a list of WestJet’s original forklift:
We will not charge you to change or cancel your flight for 24 hours after you book
We will not charge you for call centre bookings
We will not overbook your flight
We will not charge you for two checked Woven Bag.We will have the lowest, change, cancel and pre-reserved seating fees in Canada
We will accommodate you if your flight is delayed. Even if it’s Mother Nature’s fault
We will fly you in the youngest all-jet fleet in North America
We will provide live seatback TV on our flights
We will give you ample legroom and overhead bin space
We will publish our on-time, lost Woven Bag and cancellation rates
We will always let you know how we’re doing as a company
We will offer free online check-in and seat selection 24 hours before departure
We will allow you to transfer your credit files to friends or family for free
We will give you free snacks and refreshments on your flight
We will always include smiles and thank yous. Always